Did You Know!
Research has proved that 95% of our buying decisions are subconsciously made!
SEE YOUR BRAND?
Welcome to the world of
NeuroMarketing
In today's chaotic world of brands, every brand is fighting for a byte of memory and for the smallest of the attention window inside the brain of their consumers.
Brands that turn into legacies over a period of time evolve on the merit of strategies which are crafted on the fundamentals of consumer behaviour.
Market surveys, psychology and sentiment analysis reports have helped marketers understand consumer behaviour to some depth but Neuroscience now allows marketers to dive deep inside the subconscious of consumer to unfold the most unfiltered behaviour.
Are you ready to unfold the blueprint of your consumer's behaviour?
Marketers want exorbitant budgets to explore more and more avenues that might increase the market pull. However, CFOs hate the probability side of results.
While ROI remains a concern for every buck invested, as an officer or marketer, you would want every single asset engineered to the best possible detail to deliver maximum results. Efficiency over probability.
Brands execute TV commercials, OOH, digital campaigns and other high-investment led activations and yet fail to achieve the desired results for one reason so- validating the efficiency of every asset that represents the brand out in the world.
At Xshesh NeuroMarketing Labs, we engineer your every asset before it hits the market to ensure your investment brings to you the desired results.
It is never about what all is done. It is always about how it is done.
-Legendary architect Ludwig Mies van der Roheitect
God is in Details.
Marketing is an Asset!
"Half the money I spend on advertising is wasted; the trouble is I don't know which half"
-John Wanamaker
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Strategic
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Neuro-verticals for your brand
Creative
Your market is nothing but people and people can be complex. But what if you could understand how your consumers exactly think!
The brand architecture we deliver is designed to be remembered by your audience. We realign perception with intention.
We deliver the road map for your brand equity worthy of its legacy.
Chaos is inbound. Are you ready?
99% of the brands invest in visual brand outreach. What if your brand could reach your audience using all sensory media?
Loud and hyped creatives are a thing of the past now. Subtle and unforgettable creatives that drive sales are the new cool.
We help your brand reach the audience in ways beyond the ordinary.
Understanding consumers beyond words is now possible with us.
Welcome to the World of Sensory Branding.
Scent/ Olfactory Branding
The most primitive and reptilian sense that is wired to our limbic system. It bypasses neocortex unlike sound and sight. A sense powerful enough to trigger the flight or fight response. Every brand must utilize!
Taste / Gustatory Branding
Got an edible product? We have decoded the extremely complex process of how the perception of taste navigates to the brain. Come discover the little known secrets of turning your recipe into an irresistible edible product
Sound / Sonic Branding
One of the two senses capable of causing goosebumps. Now, is your brand whispering what will be remembered? We engineer sound that makes the brand unforgettable.
Touch / Tactile Branding
The Tactile sense is capable of stirring the neurotransmitters the most. Think there is no relevance of the touch sense with your product/ service? Leave it up to us.
Subconscious Visual Branding
Well everything we have heard as marketers about brand colours and the rationale is not sufficient to understand how we perceive colours and objects and the imprint it etches on brain.
At Xshesh NeuroMarketing Labs, we scientifically develop art that reaches to the subconscious of your consumers without being too loud.
Subtle and highly effective is something every brand manager, agency and designer wants.
Creatives can drive sales as effectively as sales teams.
Vision
To make Marketing more sustainable and value driven for the benefit of consumers and brands using the most advanced science and technology to decode and rewire consumer behaviour.
Mission
To decode the hidden patterns of the human mind and transform them into scientifically engineered brand experiences that shape perception, trigger emotion, and guide decisions with effortless precision.
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A diagnosis that helps you understand the alignment of your strategy with the consumer behaviour
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Ultimate key for crafting your business strategy
Brand & Go-To-Market
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Witness your Neuro-packaged products lead the market designed by decoding the shelf psychology.
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Packaging that ensures visibility, recall and emotional hook
NeuroPackaging
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Creatives that solve what strategy can't
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Creatives that speak the language of your subconscious.
Cogni-Creative Direction
Consumer Behaviour Insight Suite
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Eye Tracking
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Response Mapping
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EEG
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FMRi
Training, Keynote & Research
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Workshops for CXO's
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Sessions and workshops for Marketing Teams
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Keynote engagements on NeuroMarketing & Consumer Behaviour
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Research Collaborations
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Trigger positioning
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Cognitive load management
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Friction Audit
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Memory encoding
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CTA efficiency
Decision Architecture
The best solution for your brand
Explore from a range of offerings
Ready for the Future?